4.开发信与多渠道跟进模板

一封好开发信，胜过发100封“你好，请问需要吗？”

✅ 为什么多数开发信石沉大海？ #

因为太多人写的开发信像这样：

“Hi, we are a professional factory from China. We hope to cooperate with you. Looking forward to your reply.”

这种邮件没有吸引力、没有差异化、没有行动引导，客户收到后根本不会点开，更不用说回复。

在这一章，我们将系统化提供你在Email、LinkedIn、WhatsApp三大主渠道的开发话术模版，帮你在第一触点就抓住客户注意力，顺利进入沟通阶段。

🧠 开发信结构框架（通用思维模型） #

AIDA 开发信模型（适用于所有平台）：

✉️ Email 开发信模板（首次联系 + 跟进） #

✅ 模板1：首次开发信（高点击 + 高回应） #

Subject: Inquiry about [产品名称] – Potential supply from [你的公司名]

Hi [客户名字 or 公司名称],

We came across your company [公司名] while researching [国家/市场] for [产品类型]. It seems you’re doing a great job in the [具体行业] space.

I’m [你的名字], from [公司名], a manufacturer specializing in [产品种类] with over [X] years of experience supplying to markets like [国家A, B].

We recently helped [客户或行业] reduce [痛点/成本/交期] by [具体优势]. I believe our solution could support your sourcing needs as well.

Would you be open to a quick sample review or further discussion?

Warm regards,
[你的英文名]
[公司名]
[邮箱 + WhatsApp + LinkedIn链接]

🔄 模板2：3天未回后第一次跟进信 #

Subject: Follow-up on my last message regarding [产品名]

Hi [客户名],

Just checking in to see if you had a chance to review my previous email regarding potential cooperation in [产品类型].

If now is not the right time, I’d still appreciate any feedback, or a better time to reconnect.

Look forward to hearing from you.

Best regards,
[你的名字]

🔄 模板3：第二次跟进 + 提供样品图/案例 #

Subject: [产品名] – Real sample used by [客户类型] / quick glance

Hi [客户名],

To help you better understand our capabilities, here’s a quick photo of the product we delivered to a client in [国家/行业] last month:

[插入产品实拍图或链接]

If this aligns with your needs, I’d be glad to send you a free sample or arrange a quick call.

Best,
[你的名字]

👔 LinkedIn 开发话术（不封号、建立信任） #

✅ 模板1：加好友私信（避免骚扰） #

Hi [客户名],
I came across your profile while researching the [行业] market. Would love to connect and learn more about your business in [国家/公司名]!

加好友后等待通过，再发下一条：

✅ 模板2：首次私信沟通（非推销） #

Hi [客户名],
Thanks for connecting! I’m with [公司名], we support [行业] companies with [产品类].
Would it be okay to share a quick intro and see if there’s any potential synergy?

📱 WhatsApp 开场与跟进模版（快速互动） #

✅ 模板1：首次联系（展会/邮箱获取后） #

Hi [客户名], this is [你的名] from [公司名]. We met at [展会/平台] or exchanged emails recently.

Just wanted to say hi and share our catalog. Do you use [产品名] in your business?

[产品图链接] / [产品PDF]

🔄 模板2：非打扰式跟进（已读未回） #

Hi [客户名], just wanted to make sure my message didn’t get buried.
Is this something you’re looking into now, or should I follow up next week?

🏁 开发信+跟进操作节奏建议（标准化流程） #