通用类广告文案撰写提示词

列举10种常用的广告文案撰写GPT英文提示词,适用于不同场景或产品类目

1.撰写一般产品推广广告文案,如电商广告、SaaS软件推广、实体服务营销等

提示词[Product/Service Name]: Describe the key benefits and features of this product/service in a way that will captivate audiences on [Platform]. Incorporate a strong call-to-action that encourages potential customers to take the next step.

✅描述产品/服务的关键优势和特性,以吸引特定平台的受众,并加入明确的CTA(号召性用语)鼓励用户采取行动。

⚠️注意:明确目标平台(如Instagram适合视觉冲击力强的文案,LinkedIn适合更专业的表达);CTA需具体,如“立即购买” vs “了解更多”。


2.撰写精准营销、社交媒体广告、B2C/B2B推广广告文案

提示词[Target Audience]: Write a compelling [Platform] ad copy that speaks directly to the pain points and desires of our target audience, positioning [Product/Service Name] as the ultimate solution. Use persuasive language and compelling visuals to make a strong impression.

✅针对目标受众的痛点和需求,撰写吸引他们的广告文案,并通过说服性语言和视觉元素强化品牌印象。

⚠️注意:需深入研究受众的具体痛点(如价格敏感、时间有限等),并匹配相应的价值主张。


3.适用于产品竞争激烈的市场,如智能手机、软件订阅服务、DTC(Direct-to-Consumer)品牌。

提示词[Unique Selling Proposition]: Craft an engaging [Platform] ad copy that highlights the unique selling proposition of [Product/Service Name], distinguishing it from competitors and showcasing why it is the best choice for customers. Include a memorable tagline or slogan to reinforce the brand message.

✅强调产品的独特卖点,使其区别于竞品,并加入品牌标语或口号强化品牌印象。

⚠️注意:需避免泛泛而谈的卖点,如“质量上乘”这类模糊词汇,而是具体强调差异化优势,如“比竞品轻30%”。


4.适用于信任度较低的新品牌、B2B产品、高客单价商品(如在线课程、企业软件)。

提示词:[Testimonial/Case Study]: Create an authentic [Platform] ad copy featuring a customer testimonial or case study that demonstrates the real-life benefits and success stories of using [Product/Service Name]. Ensure the copy is relatable and genuine, resonating with potential customers.

✅以真实用户的成功案例或评价为核心,增强品牌可信度。

⚠️注意:文案需真实可信,避免夸张或虚假评论,可使用“第三方权威背书”来增加可信度。


5.适用于电商、季节性促销、黑五等节日折扣活动。

提示词[Limited-Time Offer]: Write a persuasive [Platform] ad copy promoting a limited-time offer or sale for [Product/Service Name]. Generate a sense of urgency that compels potential customers to act now to take advantage of the special deal, and include specific details about the offer and its expiration date.

✅强调限时促销,制造紧迫感,吸引用户立即购买。

⚠️注意:具体说明折扣力度(如“仅限前100名用户可享7折”),避免过度使用紧迫感导致品牌信任下降。


6.适用于品牌塑造、奢侈品、儿童用品、慈善机构等。

提示词:[Emotional Appeal]: Develop a powerful [Platform] ad copy that evokes a strong emotional response from potential customers, such as happiness, nostalgia, or excitement. Use storytelling techniques to connect with the target audience and showcase the positive impact [Product/Service Name] can have on their lives.

✅通过情感共鸣吸引用户,如怀旧、欢乐、兴奋等,增强品牌亲和力。

⚠️注意:需要使用具体故事或情境,而非空洞的情感词,如“这款玩具让你回忆童年” vs “小时候,每个孩子都曾梦想拥有这样的玩具……”


7.适用于节日促销、限时活动、应季产品推广(如冬季保暖用品)。

提示词[Seasonal Campaign]: Create a festive and eye-catching [Platform] ad copy for a seasonal campaign related to [Holiday/Event]. Incorporate seasonal imagery, themes, and messaging to make [Product/Service Name] a must-have during this time of year.

✅结合节庆气氛,打造应景的营销文案,如圣诞节、新年、万圣节等。

⚠️注意:结合特定节日的文化元素,如“这个圣诞,送她一份闪耀的惊喜!”比“圣诞促销开始了!”更具吸引力。


8.适用于功能型产品(如防脱洗发水、SaaS工具),适合长文本广告或落地页。

提示词[Problem-Solution]: Write a compelling [Platform] ad copy that presents a common problem faced by the target audience and positions [Product/Service Name] as the ideal solution. Use clear and concise language to illustrate how the product/service effectively addresses the issue.

✅通过“痛点-解决方案”模式,让受众认同并渴望解决方案。

⚠️注意:需精准描述痛点,而不是泛泛地提出问题,如“90%的用户在2个月内放弃健身,你是否也遇到同样困扰?”


9.适用于社交媒体营销、粉丝增长、新品上市推广。

提示词:[Contest/Giveaway]: Craft an engaging [Platform] ad copy announcing a contest or giveaway for [Product/Service Name]. Highlight the exciting prizes and rewards, and provide clear instructions on how potential customers can enter for a chance to win. Generate buzz and excitement around the brand.

✅宣传抽奖活动,吸引用户参与,提高品牌曝光度。

⚠️注意:需明确规则和参与方式,如“关注+转发即可参与”,避免含糊不清导致用户疑虑。


10.适用于联名产品、品牌联盟、KOL合作推广。

提示词[Cross-Promotion]: Develop a creative [Platform] ad copy that features a collaboration or partnership between [Product/Service Name] and another brand, product, or influencer. Showcase the synergistic benefits of the partnership and explain how it provides added value to the target audience.

✅介绍品牌合作,突出合作的互补优势。

⚠️注意:需明确合作的实际价值,而不是简单提及,如“这款联名运动鞋融合了Nike的科技与Supreme的潮流设计……”

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